Makemytrip
A collection of high impact design projects for mobile (IOS, Android & PWA)
My Role: Visual Design | Prototyping
PROJECT IUniversal Search for Flights (PWA)
In 2018, I designed a new feature for PWA flights that allows users to search for flights using free text. The challenge here was to design for all possible string combinations.
For example, a user may specify the city from where they are flying and to their city of destination but not enter the date of the flight (2 cities + 0 dates).
RESULTS (launched and tested at 20% traffic)-
Increase in a visit to shopper % by 2.3% points for overall traffic
Increase in a visit to shopper % by 3.6% points for first-time visitors (new users)
PROJECT IIReward Zone
In 2019, designed a gamified reward system to increase user engagement, reduce app uninstallation and boost user retention.
RESULTS -
Increased app launch retention by 10% at Day 0
Increased app launch retention by 8% at Day 7
Project IIITrip Booking Information (on Homepage)
Before setting off on a journey, travellers need to prepare and have all the details of their trip in order. This means scanning through emails to find the hotel booking confirmations, flight details, activity information and more. In 2020, I designed an experience to provide users important & contextual details of their trip immediately when they open the app. (goodbye searching for pesky emails/documents)
GOALS -
Reduce customer confusion/dissatisfaction about their upcoming/ongoing trips by providing booking details upfront and driving entry to Mytrips for further booking information.
Ensure Makemytrip app is THE place to look when seeking any booking related information.
RESULTS -
Increased visits to mytrips page (trip details) by 20% which resulted in reduced customer calls.
Upcoming Trip Homepage Cards
Trip Completed Homepage Cards
Cards States For Every Business
Project IV
